Tuesday, May 24, 2011

Are You a 100% Guilt Free Shopper?


It's interesting to know that by shopping differently, anyone can change the lives of millions of people around the world!

World Fair Trade Organization Asia (WFTO Asia) recently launched its '100% Guilt Free Shopper' campaign in Shangri-La Plaza Grand Atrium last May 14. The campaign aims to inform and empower consumers that they have the power to Beat Poverty, Beat Climate Change, Beat Exploitation, Beat Discrimination and Beat Ignorance by switching to Fair Trade.

100% Guilt Free Shopper is a celebration of the World Fair Trade Day and WFTO Asia's consumer campaign - "Shopping with a Conscience!" 


The event showcased a photo exhibit of 100% Guilt Free Shopping Ambassadors, a mini-expo of fair trade products from all over Asia, and booths where people can sign-up to become a volunteer or be a sponsor.

The 12 ambassadors who came from different fields and industries includes -
Jim Paredes (Musician, EdSA People Power Icon) | Alyanna Martinez (Fashion Stylist) | Patty Laurel (Model, Host, Pre-school Teacher) | Rossana Aranaz (Fashion Blogger,Littlemissdressup.com) | Fran Tobias (DJ.RX 93.1) | Sanya Smith and Quennie Smith (Model and Singer) | Joaquin Valdes (Filmmaker) | Cathy Untalan (Miss Earth Foundation Exec Director, Beauty Queen) | Rick Manzano (Blogger, ProjectManila.com),  Yeb Sano and Diseree Llanos Dee (Philippine Climate change Commission) | Lawrence Antaran (Graphic Artist and Illustrator) | Jeremy Callegher & Shun Sasaki (Fair Trade volunteers from France and Japan)

guilt-free-shopper- Alyanna Martinez guilt-free-shopper-Rick Manzano
guilt-free-shopper-Lawrence Antaran guilt-free-shopper-ambassadors

WFTO's goal is to enable small producers to improve their livelihood and communities through sustainable trade fair.

10 Principles of Fair Trade
1. Creating Opportunities for Disadvantaged Producers
2. Capacity Building
3. Promoting Fair Trade
4. Gender Equity
5. Payment of a Fair Price
6. Safe and Health Working Conditions
7. No Child Labor
8. Environmental Protection
9. Trade Relations
10. Ensuring Accountability and Transparency

Anyone can support this campaign by buying its advocacy merchandise line, becoming a volunteer or a sponsor, and participating in their activities.

Fair Trade is not just an advocacy, its the solution!
Make the Switch. Become a 100% Guilt Free Shopper!



To know more about WFTO Asia and its program:
call 632-3523612 or email businessdevelopment@wfto-asia.com
visit WFTO website and WFTO Facebook page


Post a Comment