Coca-Cola 100 Years of Happiness

It's Coca-Cola's 100th years in the country!

Music and happiness united on the concert ground of SM Mall Asia last March 23. True enough, Coca-Cola made happy history with a massive nationwide concert party for the Filipino youth to celebrate its 100th year in the Philippines - the Coca-Cola Concert ng Bayan! I got an invite pass but sad to miss being part of this event.

I’m sharing parts of the press release for I always enjoyed drinking my cup of Coke (and my family can drink bottles of Coke everyday)!

What is this Coca-Cola Concert ng Bayan about?

• It is one of the grandest legs of its centennial celebration in the country. This event was simultaneously shown in key locations nationwide and streamed via coca-cola.com.ph. So everyone across the country had come to witness the energizing music, the unlimited festivities and the overflowing happiness.
  
• Top Pinoy bands joined forces to perform refreshing music. The country's A-list performers Gary Valenciano and Sarah Geronimo and fast-rising electro-pop artist Somedaydream performed the fun and upbeat, chart-topping Coca-Cola 100 Years anniversary anthem, Tuloy.
  
• To ignite more happiness, this 10-hour concert also features groundbreaking building projection and fireworks displays. It signifies the long-standing relationship between Coca-Cola and the Filipinos throughout the years; 100 years of shared happiness that shall continue to flourish in the next century!
  
• Coca-Cola Happiness President Caloy shared a few words of happiness and thanksgiving for the constant and unmatched support Pinoys are giving Coca-Cola.
  
• International superstar, Craig David was also there to join the party! He came over to share the sound of happiness across the whole nation with Coca-Cola!

Guillermo Aponte, president and general manager of Coca-Cola Philippines said: "The Coca-Cola Concert ng Bayan is our gift to the Filipino teens whose positive spirit, refreshing creativity and passion for happiness have always been indestructible. In tandem with our Coca-Cola Happiness President Caloy, they have made this historic event possible! In this epic year, we are all-out in giving the whole nation more and more reasons to be happy. The last 100 years would not have been a success if not for the Filipinos who made Coca-Cola part of their everyday lives."

No question, the epic Coca-Cola Concert ng Bayan signals the start of a summer filled with even bigger surprises as the 100th year celebration of Coca-Cola gets to a whole new high. And we can only be sure our favorite beverage brand shall continue to collaborate with every single Pinoy to give the whole nation nothing less than refreshing happiness!

Visit the Coca-Cola Facebook fan page (www.facebook.com/presidentforhappiness) and/or coca-cola.com.ph or follow @Coke_HappyPrez on Twitter to see highlights of the show and more information.

Coca-Cola. Maraming Salamat sa 100 Taon ng Saya! Ituloy ang Happiness!